No Gina, it has nothing to do with you being a “woman in my child-bearing years”. I had the same reaction at the exact same moment, and I’m a man with no child-bearing years. Apple has the best advertising in the business, and lucky for us, the products almost always live up to the hype.

Maybe it’s because I’m a woman in my child-bearing years, but that scene–even as contrived as it was–laid me out. That’s the thing about Apple marketing. They don’t talk about how many gigabytes of memory or how many CPU cycles or how many apps (much). They aim for your heart, and show you how technology can make your life better during its most important moments.





via Lessons from Apple on Advertising and Aesthetics | Smarterware.